Affiliate Resource Center: PPC Advertising

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Useful PPC tools:

1) Adwords wrapper

2) Keyword Spy Tool
3) Jumbo Keyword

PPC Ads

How To Feed Wild Birds Become A Bird Feeding Master Learn Which Food Works Best! [Your Affiliate URL Here]		Magnet For Wild Birds Become A Bird Feeding Master Learn Which Feeders Work Best! [Your Affiliate URL Here]
Feeding Wild Birds At Home Detailed Instructions For Bird Feeding Learn What Wild Birds Love! [Your Affiliate URL Here]		Feeding Backyard Birds Audio Guide To Bird Feeding - Learn What Wild Birds Love! [Your Affiliate URL Here]
Want More Backyard Birds? See More Birds At Your Home Now! Learn From Bird Feeding Experts [Your Affiliate URL Here]		Want To See More Wild Birds? Watch Birds Flock To Your Yard! Learn From Bird Feeding Experts [Your Affiliate URL Here]
Want To Feed Wild Birds? Watch Wild Birds At Home! Bird Feeding Experts Reveal How [Your Affiliate URL Here]		—» Feeding Wild Birds «— Audio Guide To Bird Feeding Learn What Wild Birds Love! [Your Affiliate URL Here]
»Backyard Bird Feeding« Bring More Birds To Your Yard Detailed Bird Feeding Guide Here! [Your Affiliate URL Here]		»Feeding Backyard Birds« Attract Rarely Seen Wild Birds Bird Feeding Experts Reveal All! [Your Affiliate URL Here]

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PPC TIPS

1) create a new adgroup with only this keyword:
bird feeding
and add this negative keyword -[bird feeding]

You’ve probably noticed the negative bracketed keyword. This is a trick called adwords triangulation method which basically means that for main keywords you can’t tell when short tail converts and when long tails convert.

For example, if you bid on bird feeding you’ll trigger keywords like: wild bird feeding, feeding birds, etc…

So if you did a long test you’d probably notice that long tails that are triggered by bird feeding keyword convert way better than two word short tail, however the only way to trigger the long tails is to bid on short tail.

BUT with this technique you can create two groups:

1st group: bid on keyword: bird feeding and add negative keyword [bird feeding]. This way you’ll only trigger long tails.

then create 2nd group and bid on: [bird feeding] This will only trigger two word keyword without all the long tails. This way you’ll be able to see which one converts better. I’ve had groups where just bidding on main keyword wasn’t profitable, but when I used this technique I noticed that long tails actually are profitable while the short tail isn’t.

Other PPC tips:

- never put more then 10-20 keywords in a single adgroup. This means that in order to get high CTR and conversions it’s suggested to create tightly related keyword groups. Only put more than 20 keywords when you’re testing if a certain keyword set gets any impressions.

- follow the “relevancy” rule. Your keywords need to be closely related to your ads and your ads need to be closely related to landing page. This means that you need to mention the keyword you’re bidding on in ad title and in ad body. Main keyword in your link helps.